Who We Are

Our Purpose

Life Insurance is the longest held financial asset that anyone will ever own. Contrarily, most professionals in the industry looks at life insurance from a short-term perspective when recommending policies to clients (i.e. look at policies only at a specific point in time, etc.)

A Game-Changing Purpose

Our purpose is to radically change the way the life insurance is perceived and implemented by the rest of the industry. By taking a “long-road” approach to life insurance, through a comprehensive suite of end-to- end policy design, underwriting, management and monitoring services, we want to dramatically transform how life insurance policies are delivered to clients and managed throughout the course of their existence.

Our Team

Led by Craig Welch, LONG ROAD is an advisory-based team of people dedicated to making the life insurance experience ten times better for clients. We work closely with our clients and their most trusted-advisors to ensure clients’ policies are designed and monitored so that they always meet their needs.

Our Values

Life Insurance is the longest held financial asset that anyone will ever own. Contrarily, most professionals in the industry looks at life insurance from a short-term perspective when recommending policies to clients (i.e. look at policies only at a specific point in time, etc.)

A Game-Changing Purpose

Our purpose is to radically change the way the life insurance is perceived and implemented by the rest of the industry. By taking a “long-road” approach to life insurance, through a comprehensive suite of end-to- end policy design, underwriting, management and monitoring services, we want to dramatically transform how life insurance policies are delivered to clients and managed throughout the course of their existence.
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